This post provides a comprehensive overview of the new features and enhancements introduced in the A2 update released on April 16, 2025. Explore what has changed in ad placement products, improvements to Ad Manager, the placement catalog, and the Developer Portal in this latest version.
1. Background
The retail media sector has recently been placing greater emphasis on advertiser satisfaction and operational efficiency. As advertisers’ requirements become more diverse, relying solely on simple banner configurations no longer guarantees high performance.
To address these evolving demands, the A2 update introduces three main initiatives: enhancing programmatic advertising products, improving operational convenience, and launching a developer portal.
2. Key Features and Improvements
2.1. Enhanced Ad Manager Usability
- Thanks to a comprehensive UI/UX overhaul, setting up campaigns is now more intuitive.
- The automatic optimization function for each display ad product - Maximum Volume, Guaranteed Impressions, Target CPM -has also been significantly enhanced, allowing advertisers to meet diverse needs with ease and maximize campaign performance.
2.2. Placement Catalog
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- You can extract the placement information registered in A2 in a catalog format with just a few clicks.
- Sharing this with advertisers or partners provides a clear overview of which ad products are available in each placement, significantly streamlining advertising sales communications.
For more details on the placement catalog, please refer to the following post: link.
2.3. Enhanced Programmatic Advertising Products
- Maximum Volume: Secures the highest number of impressions or clicks within the given budget and timeframe.
- Guaranteed Impressions: Ensures a promised number of impressions is delivered within the specified budget and timeframe.
- Target CPM: Manages the CPM to maintain a desired target rate.
A2’s algorithm continuously adjusts impression levels in real time and monitors budget usage, thus boosting both performance and reliability.
For insights on designing effective ad products using impression targets, check out the following post: "Why Featured Products Matter for Maximizing On-Page Revenue Through Traffic"
2.4. Launch of the Developer Portal
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- View API specifications and examples in one place through OpenAPI.
- Future enhancements will include stronger error monitoring and log tracing features to support faster and more stable integrations for developers.
New Features
- Yield Optimization Settings: It enables effective management of advertisement CPM rates, helping maintain a balanced approach between publisher revenue and advertiser satisfaction.
- External Channel: Ad Manager now allows you to connect external channels to facilitate payment processes.
That concludes the key changes introduced in the A2 update.
If you have any questions or need consultation on implementation, please feel free to contact us at any time.